Brief

My own advertising agency decided to rebrand itself. Like a surgeon operating on themself. Only with less blood and disaster.

We needed modernising. For our outside to match our insides. We like to be bold and creative in everything we put out. Our brand had to reflect this.

Response

I developed our tone of voice guidelines to be irreverent and off-beat. There’s a lot of dull corporate chat on LinkedIn. Our new tone helps us to stand out. Below are some social posts and merch copy I’ve written.