Brief

Present the benefits of choosing Travis Perkins for your landscaping needs over other (rubbish) building merchants. The Travis Perks mechanic had to be utilised (where we rehash USPs into ‘Travis Perks’).

Their tone of voice is upbeat and a little wry.

Response

Below are just a few of the billboards I wrote, putting the mechanic into action. The radio script also refers to Travis Perks and breaks the fourth wall (bit of a pretentious term, apologies).