Brief

The Drum Chip Shops awards celebrate pure, unadulterated creativity in advertising. You can submit real work or spec work. Anything goes.

Response

I targeted the government ads offering unhelpful tips on how to survive the cost of living crisis. They told people they could save up to £50 a year with a smart meter. Yep. £50. Imagine how many weekly shops that could get you.

So I vandalised it to reveal the thinly veiled message behind all these ads — we don’t care about your struggles and we’re not going to offer real solutions. It won the Best Vandalism of an Existing Ad category.

Click here for the full write-up.