Brief

Howe Tools is an online power tool supplier. With a penchant for swearing their head off and being generally out of pocket. They needed a social campaign to demonstrate the range of brands they stock.

Tradies are generally very loyal to one power tool brand. Howe wanted to nod to this in a fun way.

Response

I came up with 4 1/2 different concept options, in keeping with their cheeky tone of voice. The last option is simply a rehash of the first campaign my agency launched for them last year — hence why I label it but half a concept.